Make customers come back for more.
Make customers come back for more.
Make customers come back for more.
Superfact is a behavioral research firm focusing on what people do - and what stops them from doing it more.
who we are
You need to unlock growth.
The key is behavior.
Superfact is how.
"We built Superfact to stand beside leaders drowning in data but starving for direction. We bring what your customers actually do, and why - so you never decide blind again."
Adam Åbonde Garke
Co-founder & CEO
Method
Built to find what your customers actually do
Built to find what your customers actually do
Built to find what your customers actually do
Behavior psychology research
Our research is focused on what really matters - consumer behavior. Understanding behavior is the key to better business decisions.
Experience
Retention
Recommend
Purchase
Behavior psychology research
Our research is focused on what really matters - consumer behavior. Understanding behavior is the key to better business decisions.
Experience
Retention
Recommend
Purchase
Behavior psychology research
Our research is focused on what really matters - consumer behavior. Understanding behavior is the key to better business decisions.
Experience
Retention
Recommend
Purchase
AI voice interviews
Surveys measure what people did. Superfact Voice AI interviews every respondent to establish why - qualitative depth at scale.
AI voice interviews
Surveys measure what people did. Superfact Voice AI interviews every respondent to establish why - qualitative depth at scale.
|
Answered
Answers you can act on
Every report ends in direction: what to change, and what to leave alone.
|
Answered
Answers you can act on
Every report ends in direction: what to change, and what to leave alone.
Iterative in real time
Superfact Voice AI reads each answer, forms a hypothesis, and opens new lines of questioning while the study is still running.
Iterative in real time
Iterative in real time
Superfact Voice AI reads each answer, forms a hypothesis, and opens new lines of questioning while the study is still running.
Quality control, live
Low-effort answers can pass a questionnaire. They cannot pass a conversation. Every interview is assessed for quality in real time.
Quality control, live
Quality control, live
Low-effort answers can pass a questionnaire. They cannot pass a conversation. Every interview is assessed for quality in real time.
Questions, answered.
Questions,
answered.
Questions, answered.
More questions? Reach out anytime.
What does Superfact actually do?
We help businesses get customers to come back. We find out why people buy again, renew or return - and why they stop - and tell you what to change. Superfact is a behavioral research firm, and every project ends in a decision, not a deck.
Who do you work with?
Businesses where customers buy again, renew, return or use the product one more time, and where a real decision is on the table. Typically consumer goods, digital products and multi-unit businesses such as chains and fitness organizations.
Why is behavior so important?
Because your revenue is behavior. Every sale comes from someone buying, renewing or coming back - not from what they think of you. Opinions only matter when they turn into action, and often they don't: plenty of people who like a brand never buy it. And whether someone does it again is decided by what happened the last time. That is what we study.
What does a first project look like?
Superfact Repeat: four weeks, one behavior, one decision, fixed fee. Every participant completes a survey and a voice interview about a recent episode. You get a decision brief, the evidence behind it and a working session with the people who will act on it. A decision, not a deck.
Do my customers talk to an AI?
Yes. A voice interview starts the moment someone submits the survey, in their own language, based on the answers they just gave. That is how we get real depth from hundreds of people instead of a handful. A Superfact researcher confirms everything that goes into a live study.
What does Superfact actually do?
We help businesses get customers to come back. We find out why people buy again, renew or return - and why they stop - and tell you what to change. Superfact is a behavioral research firm, and every project ends in a decision, not a deck.
Who do you work with?
Businesses where customers buy again, renew, return or use the product one more time, and where a real decision is on the table. Typically consumer goods, digital products and multi-unit businesses such as chains and fitness organizations.
Why is behavior so important?
Because your revenue is behavior. Every sale comes from someone buying, renewing or coming back - not from what they think of you. Opinions only matter when they turn into action, and often they don't: plenty of people who like a brand never buy it. And whether someone does it again is decided by what happened the last time. That is what we study.
What does a first project look like?
Superfact Repeat: four weeks, one behavior, one decision, fixed fee. Every participant completes a survey and a voice interview about a recent episode. You get a decision brief, the evidence behind it and a working session with the people who will act on it. A decision, not a deck.
Do my customers talk to an AI?
Yes. A voice interview starts the moment someone submits the survey, in their own language, based on the answers they just gave. That is how we get real depth from hundreds of people instead of a handful. A Superfact researcher confirms everything that goes into a live study.
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Articles and insights
Articles and insights
Articles and insights
Actions over attitudes
Product
Company
© 2026 All rights reserved
Actions over attitudes
Product
Company
© 2026 All rights reserved
Actions over attitudes
© 2026 All rights reserved
